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You won’t find clothing more comfortable than SmartWool products, whether you’re out tromping in rain, shine, heat or hail. They are the best products in the world for cold and warm, wet and dry weather, combining comfort and performance into one versatile package.

Above all else, it's extraordinarily comfortable. Far from the itchy wool of yesteryear, SmartWool clothing is super soft. Our partners, New Zealand wool growers, raise their merino sheep to our exacting standards, to ensure the wool we start with is super-fine. Combine this with a production process that removes all itch and shrink, and you get socks, accessories and apparel you’ll never want to take off—even after the day’s journey brings you home.

Brands in SmartWool